# BrandEcho > AI Search Visibility Platform for Shopify Merchants BrandEcho is the first Shopify app for Generative Engine Optimization (GEO). We help Shopify merchants track and improve their brand visibility across AI assistants like ChatGPT, Claude, Perplexity, and Gemini. ## Key Pages - [Home](https://brandecho.app/): Main landing page - [Features](https://brandecho.app/features): Platform capabilities - [Pricing](https://brandecho.app/pricing): Free, Growth (€19/mo), Pro (€49/mo) - [Blog](https://brandecho.app/blog): GEO insights and guides - [About](https://brandecho.app/about): Our mission - [Contact](https://brandecho.app/contact): Get in touch - [Getting Started](https://brandecho.app/getting-started): Setup guide - [Privacy Policy](https://brandecho.app/privacy): Privacy policy - [Terms of Service](https://brandecho.app/terms): Terms of service ## Blog Posts - [What Shopify's Web Bot Auth Update Means for Shopify Merchants](https://brandecho.app/blog/shopify-web-bot-auth-for-merchants): Shopify is tightening access for unsigned bots and agents. Here is what merchants should know about AI visibility tools, storefront crawling, and responsible monitoring. - [LLMs.txt for Shopify: Useful Map, Not a Magic Ranking Lever](https://brandecho.app/blog/llms-txt-for-shopify): A practical Shopify guide to llms.txt: what it is, what to include, what to avoid, and how to turn it into an AI visibility workflow instead of another unchecked file. - [The Shopify Merchant's Guide to AI-First Commerce](https://brandecho.app/blog/ai-first-commerce-guide): AI is reshaping how consumers discover and buy products. Here's a practical guide for Shopify merchants who want to thrive in the age of AI-first commerce. - [How AI Shopping Assistants Decide What to Recommend](https://brandecho.app/blog/ai-shopping-assistant-recommendations): ChatGPT, Gemini, and Perplexity are becoming the new storefronts. Here's exactly how they choose which products to suggest — and what you can do about it. - [How to Audit Your Brand's AI Visibility: A Step-by-Step Guide](https://brandecho.app/blog/audit-brand-ai-visibility): Is ChatGPT recommending your competitors instead of you? Here's a practical, step-by-step process to audit your brand's presence across every major AI assistant. - [Why Your Competitors Are Showing Up in ChatGPT (And You're Not)](https://brandecho.app/blog/competitors-in-chatgpt): You search for your product category in ChatGPT and see three competitors recommended. Your brand? Nowhere. Here's why — and how to fix it. - [GEO vs SEO: What Shopify Merchants Need to Know in 2026](https://brandecho.app/blog/geo-vs-seo-shopify): SEO got you ranking on Google. But AI assistants don't use Google. Here's how Generative Engine Optimization works — and why it's the next frontier for Shopify stores. - [What Is LLMs.txt? A Shopify Store Owner's Complete Guide](https://brandecho.app/blog/what-is-llms-txt): There's a quiet shift happening in how people discover products online. Instead of typing keywords into Google, millions of shoppers are asking AI assistants to recommend what to buy. And those AI models? They have no idea your Shopify store exists. Unless you tell them. ## Product Info - Platform: Shopify App - Focus: Generative Engine Optimization (GEO) - Features: Multi-LLM tracking, auto-generated LLMs.txt, brand mention monitoring, competitor analysis, Share of Voice tracking - Pricing: Free tier, Growth (€19/mo), Pro (€49/mo) - Location: Belgium, EU